WET DOG MEDIA, INC. (HER SPORTS MAGAZINE)
President, Publisher and Founder
St. Petersburg, FL (July 2003-Present)

Experience:

• Successfully developed, launched and run an award-winning national magazine.
• Responsible for all aspects of the business including editorial, creative, distribution, circulation, marketing, advertising, corporate sponsorships and public relations.
• Raised initial funding from angel investors.
• Secured interviews on NBC, CBS, ABC, Fox and MSNBC.
• Host a monthly healthy living segment on Good Day Tampa Bay television program.

About Her Sports magazine: Her Sports is the only national women's sports magazine that targets active women (and those who desire to be more active) and provides motivation and information through articles on training, nutrition, adventure travel and apparel/gear as well as profiles of real women athletes. The magazine is available nationwide at Barnes & Noble, Borders, B. Dalton, REI, The Sports Authority and specialty retailers. Advertisers include Ford, L'Oreal, Kraft, ASICS, The North Face, Susan G. Komen Breast Cancer Foundation, New Balance, Power Bar, Polar, GU, Brooks, Avia, Salomon, Nordica, Guthy Renker, etc.

Her Sports won the 2004 Charlie Award for Best New Magazine.

MARINEMAX, INC.
Chief Marketing Officer
Clearwater, FL (June 2001-July 2003)

Executive Management Experience:

• Oversaw all marketing strategies and activities for the world's largest boat retailer, a $700-million publicly traded organization with 68 locations in 13 states. (NYSE: HZO)
• Member of four-person executive management team reporting directly to the CEO.
• Coordinated and oversaw all national and local advertising including print, television, radio, direct mail, and point-o-purchase and all public relations initiatives.
• Maintained overall P&L responsibility for both corporate and regional marketing budgets.
• Responsible for the creation and implementation of MarineMax's brand strategies in an effort to increase market share across the key product lines.

THE ACTIVE SPORTS NETWORK (ACTIVE.COM)
Senior Vice President Operations
La Jolla, CA (July 2000-June 2001)

Executive Management/Operations Experience:

• Supervised 10 direct management reports and over 70 staff for a B2B / B2C company that delivers online registration for participatory sports and parks and recreation activities.
• Oversaw day-to-day operations including marketing, sales, account management, product management, product development, technology, customer service, affiliate and partner relations, research, and reporting.
• Member of six-person senior management team, reporting directly to the CEO.
• Responsible for development and management of a $10-million budget.
• Organized and led senior management planning sessions to set the organization's strategic direction.

PR*NUTRITION — A Twin Laboratories Company
President/General Manager
San Diego, CA (1999-2000)

Executive Management/Operations Experience:

• Managed a wholly owned subsidiary of a $330-million publicly traded corporation.
• Responsible for all business operations including sales, advertising, public relations, Web site development, e-commerce, promotions, sponsorships, trade shows, product development, human resources and customer service.
• Reported directly to the President/CEO of the parent company.
• Launched company's first online store and grew e-commerce revenues to 25% of total revenues in six months.
• Responsible for all P&L activity.
• Presented strategic plans, new product proposals and operating results to the Board of Directors.

DELOITTE CONSULTING GROUP, LLP
Manager — Strategy Consulting
Los Angeles, CA (1995-1999)

Project Management Experience:

• Managed several large-scale projects, led strategy initiatives, developed comprehensive workplans, identified key milestones and deliverables, assigned team member responsibilities and conducted regular status meetings with senior client management.
• Defined, assembled and managed an implementation team responsible for training, communications, change management, help-desk strategy and technical infrastructure readiness for a $90-million, 800-seat SAP implementation for Nestlè.
• Organized and facilitated offsite envisioning and teambuilding sessions for up to 150 people.
• Directed software development team as part of a custom ERP implementation at a major healthcare provider.

MORGAN STANLEY & CO., INCORPORATED
Finance Analyst New York, NY and San Francisco, CA (1991 - 1993)

• Led sales calls to CEOs, CFOs and Presidents of Fortune 500 companies.
• Negotiated deal terms with CFOs and senior management of clients such as Du Pont, Weyerhaeuser, Kodak and Stone Container.
• Organized, facilitated and delivered Finance Department's internal sales presentations to 20-30 salesmen and traders.

THE ANDERSON SCHOOL AT UCLA
MBA, Finance and Marketing - June 1995
Dean's List; First Place - SRB National Business Plan Competition; Represented UCLA at 1995 International Moot Corp Entrepreneurial Challenge; President - Adventure Society.

UNIVERSITY OF CALIFORNIA AT BERKELEY
Walter A. Haas Undergraduate School of Business
BS, Business Administration / Finance - December 1990
Varsity Swim Team- Trained 25-30 hours a week; Business Finance Club; Honor Society.